Designing Digitally Inc. has just completed a large scale catalog development for KK Motorcycle! The catalog totals over 1675 pages that were developed through our extensive design process. How did we tackle this catalog beast? We used our weapons; Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Microsoft Excel. Our team worked very close with the Vice President of KK Motorcycle to ensure the most up to date information and application charts were used. This was a large obstacle. No standardized format of data existed throughout the multiple vendors. After some dedicated hours of brainstorming within our creative team, we were able to setup an extensive system that allows for a streamlined process to develop the catalog and organize the data correctly and efficiently.

 
This catalog is more oriented to the customer, giving them an easy "flip through" experience of an excessive amount of products. Branding for the vendors was added to the tops of the catalog pages to make it easier for the customer to search for their favorite vendor along with cover pages for larger vendor product lines. Each section focuses on making sure each vendor's product line stands out from one another while providing detailed application data for the user to reference to.  The style of the databases was created with the appropriate colors and styled with each section of the catalog in mind. By completing this well organized and visually appealing catalog, KK Motors will most definitely be obtaining more attention from their customers, as well as their competition this year.

Below is an image of the Goggles and Sunglasses section of the catalog. The catalog will also be up on KK Motorcycle's website COMING SOON!