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The Challenge:
Informa is a global information provider for academic, professional and commercial markets. Every company big or small has a struggle with traveling costs. Informa is a global company, with clients all of the world, so how does a small company with little or no traveling budget meet with clients from anywhere? It seemed that creating a virtual presence to distribute information about their company, as well as meet with clients was the route to take.

The Solution:
Informa decided to go with a mainland parcel in Second Life. This means that the hosting costs would be much less, but would still allow them to test the possibilities of a virtual world with their staff and clients. For this building, we developed a large foyer area that connects a large round conferences room as well as an office/meeting room. Keeping a modern theme throughout the building, we developed a structure to fit the shape of the land region that was purchased.

The Results:
The building has been a success within the Informa organization. The presence in Second Life has given their staff the ability to connect with clients and one and other from any office or even in the comfort of their homes. Being on the mainland of Second Life, their region has seen a high level of traffic and interest. They have also found that the layout of the building not only appeals to their clients and creates a functional space for them to meet, but also draws in avatars passing by who are interested in the building. Informa continues to utilize their Second Life building and we hope to continue to see the organization in virtual worlds for years to come.