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Gamification is the art of using game mechanics and principles in non-gaming contexts in order to teach a specific topic or skill. The market, which was $3.2 billion in 2017, is expected to reach $11.10 Billion by 2020, at a CAGR of 46.3%. Organizations are embracing gamification and including it in their training budget as they are seeing huge benefits. Gamification is not a new thing, though. It has been around for decades and has evolved with both time and technology.
Here are the top trends for gamification in 2019.
Extrinsic motivation in terms of gifts and rewards loses its attractiveness in the long term. It brings immediate results but does not promote long-term changes in behavior. Intrinsic motivators, on the other hand, provide long-lasting benefits. You can get your learners hooked to your gamified learning with the help of leaderboards, badges, and so on. But they will come back to the module and similar other modules only if they enjoy it. In the future, gamified learning will focus more on intrinsic motivation than on extrinsic ones.
The health sector had embraced gamification during its early phases. The future predicts a more extensive use of this technology. For example, a regular app can be combined with real-life immersive experiences to reduce falls for senior citizens, provide tranquility to dementia patients, and so on.
Most modern LMSs incorporate gamified elements like leaderboards and points in order to sustain learner interest. In the future, the LMS is expected to be updated with more game dynamics that will enable your organization to be able to track learner usage and engagement. This data can go a long way in enhancing the quality of the learning. The more quality learning you provide your learners, the better they engage.
The modern learners are gradually taking over the workforce. They have characteristics like minimal attention spans, a tendency to multi-task, and so on. These pose critical challenges for the learning team. Gamification is the answer to overcome the challenges and keep the modern learners hooked. Since they have been born into the digital world, they can connect well with games and technology. The future lies in using more gamified learning along with other modes.
Gamification can be used as a stand-alone learning model. But there is a visible trend where it is being used in the blended learning strategy. For example, combining gamification with microlearning can increase learner engagement multifold. You can even consider blending it with augmented and virtual reality to make it more immersive. As of now, gamification is available only on desktops. But in the near future, it is predicted to be available across all devices due to its responsive designs.
Gamification helps with several objectives - from encouraging networking to enhancing attendance to helping people recall and retain what they have learned. You need to decide what your end objectives are and design accordingly. The possibilities are endless and could include scavenger hunts, peer challenges, and competitive quizzes.
At Designing Digitally, Inc., our developers use game mechanics like limited turns, finite resources, and merit-based progression to create engaging experiences that capture your learner’s attention. As a result, your employees focus on the strategy of the game instead of simply clicking through the training. Your learners display far greater comprehension and exhibit positive behavior changes.
To learn more about gamification and the training options available to help your company’s training, get in touch with our team today.
Related Resource: Gamification in Corporate Education Infographic