5 eLearning Training and Development Trends for 2018

Designing Digitally


5 eLearning Training and DevelopmentTrendsfor2018

2018 is expected to be a significant year for employee training and development. Over the last 7 years, this industry has grown 900%, with growth expected to continue on pace in 2018. For decision makers in this industry, it’s important to know what is ahead in this New Year so you can make educated training decisions for your business, to meet the strategic goals established by the Executive Team.

With 42% of companies reporting that eLearning has helped increase their revenue, now is the time to focus on new opportunities and doors for your business. That’s why we’ve done the research and provided insight into how eLearning will change and mature moving forward.

Here are 5 top eLearning training and development trends for 2018.


1. Consumer relationship tools are king.

Are you currently using a CRM for your business? If not, 2018 is the year to integrate such a consumer relationship tool for your company to track your elearning training.

Whether you are using eLearning for your business or for your clients, 2018 will be the year to use data to track emails, progress and create notes for each employee or client. For example, if you are using a consumer relationship tool for eLearning within a department or perhaps your entire company, you can track employee progress and feedback, which will make it much easier to implement and optimize training for your business.  A comprehensive CRM can also assist with assessing training progress.

2. Gather feedback from your employees to make better business decisions.

When eLearning was first introduced to businesses, companies placed this new program or tool in various departments - from marketing to information technology, and nearly everything in between. Now, eLearning is primarily within the responsibility of training departments, which means that it’s up to you to gather feedback from employees and managers to make better business decisions regarding the training needs of the business.

This can be done in various forms, but we recommend implementing focus groups or frequent surveys to help optimize your programs for employees.

3. Consider the use of automated systems to help aid in the process.

Your Marketing group likely already uses automated systems for their inbound and outbound endeavours, and your Training department can do the same.

From automated email or tests to automated modules or surveys (see trend #2), allow automation to help aid in this process.  Initial trainings can be set up, monitoring completed trainings, and online assessments can all be automated for easier tracking to assess the effectiveness of the elearning program.

4. Use of Technology is growing.

With more than 41% of global Fortune 500 companies using technology to train their employees, it’s clear that the adoption of eLearning is growing and eLearning training and development initiatives are becoming an even greater focus for 2018.

2018 may be the year for your company to seek out an eLearning third party vendor to advance training within your organization.  Correlating eLearning training needs with the overall strategic objectives of the company will assist with employee engagement, retention and productivity.  All of which will have a positive impact on profitability.

5. Executive Teams will be all-in.

Over the years, it might have taken some time to convince your CEO or CFO that eLearning training and development should be a focus for your business, but this is the year that they will truly be on-board and all-in with your strategy and tactics to improve employee training

72% of organizations believe that eLearning helps them increase their competitive edge by providing a competitive edge to keep up with changes in their respective industries. This is the year that your Executive Team will see the true benefits of eLearning training on meeting the overall strategic goals of the company.  

If your organization has completed its training assessment and planning prior to 2018, your company is very likely ready to implement your strategy and eLearning programs right now. Or, your organization may be at the initial steps and is seeking the ways and means to conduct a training assessment and determine needs. Either way, Designing Digitally, Inc. can assist you to develop your eLearning gamification program and ensure that you are prepared.

As you seek to roll out your eLearning and development programs, consider partnering with a business that understands your challenges and will help aid in your success for the New Year.

Planning for a new year, and even a new quarter, is an exciting time, and we can’t wait to see what is in store for your business and industry. Contact Designing Digitally, Inc. today and get started on new training plans for your organization.