The Benefits of Video-Based Learning

Designing Digitally


interactive learning

The trend of video-based learning is picking up speed. It’s short and fast-paced format makes it highly engaging to the learners. Videos grab the attention of your employees in a way that no other medium can.

Here are some facts for you to ponder on.

  • According to an article published in Psychology Today (Video vs. Text: The Brain Perspective), the human brain can process videos 60,000 times faster than it processes text.
  • A Cisco Study stated that in 2019, videos will drive 80% of the web traffic around the world.
  • Chief Learning Officer magazine points out that by 2020, 98% of the organizations have plans to include video-based learning in their training strategy.

Here are five reasons to consider video-based learning for your employees.

#1: It enhances interactivity

We typically think of videos as something you passively watch. But, have you considered interactive training based on videos? Video-based branching narratives are a great way to boost interactions with the learners. The learner is presented with a scenario and prompted to take a decision to proceed further. Based on this decision, they see another video where the plot unfolds. This means each learner may see a completely different set of videos. The learner is responsible for all their decisions. In order to proceed on the right path, the learner will need to pay attention to the entire training experience.

#2: It encourages thinking

Videos encourage multi-sensory learning because they can involve text, moving images, and sound. Using multiple senses to understand a concept allows learners to make more cognitive connections. It encourages them to understand the concepts better and think deeply. Videos are also a great way to assist mastery learning if your learning content is procedural. Learners can view each step repeatedly until they are confident of doing it by themselves.

#3: It allows access through multiple devices

Not all learners prefer learning on a desktop or a laptop. In fact, many millennials prefer learning on the go. Your audience can access videos at any time on their phones or tablets.

#4: It encourages microlearning

Microlearning is a popular format of learning. Research says that it can increase engagement by almost 50%. Videos foster the micro-learning environment. Since they are short and to the point, they can grab attention and help learners recall information faster. Your employees can choose learning videos depending on what they want to learn. They may even pull up videos at the point of need, whether they’re at their desks or in the field.

#5: It reduces cost

Videos can be accessed anytime and anywhere. You do no need to gather your employees at one physical venue to train them. That way you can save a lot of money on account of travel and accommodation of the learners and the facilitators. You just need to make it available online and your employees can use it on demand.

Gradually more and more organizations are opting for video-based learning for their employees. It’s not surprising, taking all the benefits into consideration. Videos not only provide an additional instruction layer but also create a richer learning experience for your employees.

At Designing Digitally, Inc. our team specializes in interactive learning that keeps learners engaged and involved. We design learning around themes to make an impactful training experience.

Get in touch with our experts today to learn more.