Considerations for Choosing a Serious Games Vendor

Designing Digitally


Serious Game Vendor - Designing Digitally

Implementing serious games into corporate training methods is a business that is growing leaps and bounds. 

It is projected that the market will reach nearly $5.5 billion by 2020. That’s a compound annual growth rate of 16.38% between the years 2015 and 2020.

The benefits are numerous and companies are jumping on the bandwagon to provide the most comprehensive training to their new employees. 

Utilizing a gamification development company is the smart choice for corporations who seek to implement serious games. In today’s growing market, it becomes even more critical to choose a serious games vendor wisely. There are some important considerations to make when you’re ready to take the plunge and integrate serious games into your corporate training strategy.

Look for a company with game developers.

Some make the assumption that having a knowledge of games and gaming is qualification enough to actually develop games. In actuality, it isn’t that simple. The creation of a serious game requires very specific coding skills that most casual gamers don’t possess. Many designers choose to carry on their education and obtain a Master’s Degree in Instructional Design.


Look for a company with detailed case-studies of building serious games.

A reputable company will have case studies showing the effectiveness of their product. If they don’t, it’s safe to assume that they may not be the best choice for your business. Take the time to review the case studies. Compare data and results to inform your decision. Case studies are important because they provide a picture of actual customer results. 


Look for a company with a Gamification specialist.

If a vendor has a gamification specialist, you can take that to mean that they are serious about putting out a good product. A gamification specialist will be able to give knowledgeable direction when questions about implementation come up. They can also help with any other technical issues that you may be faced with.


Look for a company who is thinking out of the box.

Creative thinkers are also creative problem solvers. Find a serious games vendor with a unique perspective.

Haven't Created One Before? Don’t Try to Do It In-House

The thought of cutting financial corners may lead some corporations to attempt to do their own serious game development. While understandable, it isn’t advantageous in the long run.

Time and productivity are factors to think about. Choosing a reputable serious games vendor means an in-house person doesn’t have to pull double-duty and take their focus off their other responsibilities. 

Companies that decide to do the game design work on their own are missing out on the expertise that comes with being specifically trained in the field of game development. If technical difficulties occur or another problem arises, an actual gamification professional can remedy the situation. 

There are companies that do this every day. They employ trained professionals whose task it is to develop the most up-to-date, effective training tools. Take advantage of their specialized knowledge and skills.