Measuring Effectiveness in Serious Games: What Works Best

Let’s face it; some serious games do not hold up against their expectations, resulting in inaccurate results and even failed programs at times. Why is this, you ask?With the growing number of institutions using serious games in corporate settings and solely online training to educate employees, it is imperative we understand how to evaluate the overall effectiveness of the game in question. While return on investment (ROI) is a great indicator of how effective a training program is, there are other, more abstract factors that should also be taken into consideration.