Should you invest in gamification for learning?

Designing Digitally


learning games for adults

Any kind of investment deserves an ROI explanation, especially an investment in training. So, is spending on gamification justified? The answer is a big resounding YES! Research has shown that gamification for learning enhances the overall performance of the organization and not just a particular employee. There is substantial data that proves that gamification for training increases engagement amongst learners and helps them learn and retain information better. Here is a snapshot of some of the benefits of using gamification for learning.

Game play actually rocks!

Some detractors may dismiss the gameplay factor as hype. But, in reality, it actually works. Karl Kapp provides hard data that shows that employee motivation was enhanced by almost 51.6% in a gamified environment. The first hurdle is to get the employees of an organization to participate in gamified training. Once that is broken, the rest is a cakewalk. 

Gamification keeps the employees engaged and motivated. Learners are totally immersed and focused on the course. As a result, they are able to understand and retain the concepts better. They are also able to answer more questions, correctly.

Instant feedback enhances learner engagement.

As per a Gartner report, learner engagement is driven by instant and constant feedback. Gamified learning provides immediate feedback in the form of points. This gets them hooked to the course. Indeed ensuring a feedback loop for the learner as they progress.

Leaderboards have the same positive effect as rewards.

Kapp’s studies signify that learners who engaged with the leaderboard more often had considerably higher participation rates than those who did not use leaderboards. And the most interesting finding is that female learners seem to be more engaged with leaderboards than male learners.

Games ensure better understanding.

Many employees have difficulty grasping and understanding concepts that are complex. Games are a great way to resolve this issue. If concepts are presented in a fun manner, learners are able to comprehend faster and better. It is a good way to help learners focus on important topics. Gamified learning works wonders with troubleshooting and process training courses.

Learners spend more time on game-based learning.

The more fun and engaging the courses are, the more enthused the learners. If the employees enjoy the course, then they will return to it more often. If the course is boring and drab, chances are that they will flip through it with the aim to reach the completion page.

Gamification enhances participation in learning and results in higher levels of knowledge.  The benefits are manifold. When the employees learn better, they perform better. They make the right decisions and exercise good judgment. The final result: a highly engaged, knowledgeable, and motivated workforce which results in a significant rise in the bottom line.

We, at DDINC, create gamified learning keeping in mind your requirements, budget, and deadlines. Our experts create courses based on solid instructional design methodologies and principles. 

Contact us today for more information on how you can use gamification for learning to improve your business training.