Understanding the Draw of Game for Corporate Training

Designing Digitally


Gaming for Corporate Training

The generation that is currently coming of age and joining the workforce has never known life without technology. They grew up with cell phones, quickly followed by smartphones. They are tech-savvy and always ready for the next big “thing.”

It’s no wonder that the advent of elearning games so closely correlates to the rise of the next generation. Most of them can’t imagine many facets of their lives not being touched by technology in some way. It’s a natural progression for gamification to play such a significant role in the training for their professions.

What’s so great about games?

Despite the inundation of technology, there are still some who don’t understand why games are so compelling and don’t understand why they should have a place in a learning environment, especially a corporate training.

Here are six reasons why games are so captivating:

  • Prestige. People like to be recognized for being successful. The idea of receiving accolades and status really keeps players coming back for more. It is also very motivational to coworkers and peers who strive to keep up so that they can reach that same status.

  • Levels. The progression of moving up through the stages of a game is very captivating. The anticipation of progress is a catalyst for working harder. It also adds a level of excitement that one doesn’t get from a traditional training situation.

  • Competition. For those who have a competitive nature, the thrill is in trying to best another player. It’s common for corporations to keep leaderboards posted and updated for this very reason. They want to push their workers to be the best. The spirit of competition doesn’t always have to be with another player, though. For some, competing against their own best scores is competition enough.

  • Community. Coworkers who go through training together come out with a sense of connectedness and comradely. This is a very good way to strengthen the company from within. When coworkers care about each other they will help each other, they’ll share knowledge, and they will want to see others succeed, knowing that everyone benefits.

  • Simulated reality. A game that is visually captivating and has quality graphics will pull a player into the world of the game, helping them to fully engage and get the most out of it. Being able to practice a scenario without the risk of failure is the best way for an employee to try different options. They are free to approach a problem from different angles, analyze the results of their decisions, and make changes as necessary.  

  • Personalization. A game that is customized for a certain job description, role, or even an individual person causes the player to invest more deeply in the game. When a player feels like what they are learning is relevant, they are more likely to pay closer attention to the content.

Those entering the workforce today don’t have the hurdle of learning about technology. They can hit the ground running!  

Contact Designing Digitally, Inc. to learn how your organization can incorporate elearning games into your training program to build a stronger workforce and improve productivity.