Is Your Organization Ready to Implement a Mobile Learning Strategy?

Designing Digitally


mlearning strategy

A 2015 report by Kleiner Perkins Caufield and Byers (KPCB) indicates that 22 percent of the workforce opts for training modules that allow them the flexibility to chalk out their own training schedule. With over 80 percent of the current workforce constantly connected through mobile devices, mobile learning is no longer a luxury for organizations to consider; it is a necessity.

But is your organization truly ready to implement an effective mobile learning strategy? If you are in doubt about that, the following tips might help you implement a robust mobile learning strategy.


#1: Set your vision and goals

The first step is to set your goals and expectations from mobile learning. What does the organization hope to gain? What kind of skillset is needed to assist employees to grow? Conduct a thorough needs analysis by using focus groups, surveys, and interviews to find out. It will help you get a realistic picture and create a relevant strategy. It also helps you to involve your employees in deciding their learning paths.

#2: Learn everything about the target audience

Every individual has different learning needs and an equally distinct style of acquiring and retaining information. According to a study by Global Workplace Analytics, millennial employees spend between 50-60 percent of their work time away from their desk. So, do they really use their mobile devices as frequently as the reports suggest, and how? What are the gaps in learning that they encounter? You have to know your audience profile so that your mobile learning strategy can easily plug into their downtime and deliver the results you expect.

#3: Identify platforms and delivery methods

Your audience is easily distracted. Start with that premise and identify the platform, delivery methods, and content to keep the learning engaging for them. Smartphones are the device of choice, but do you also wish to experiment with smart watches, mp3 players, tablets, and smart glasses? Do you want to invest in an app? Do you want them to download modules for offline consumption? Do you want them to use their personal device? This information needs to be an essential part of your mobile learning strategy.

#4: Build a robust feedback system

Employees, especially millennials, prefer to get real-time feedback, according to a recent Gallup study. Getting instant feedback on their own progress is a great motivator for learners and keeps them on track with their learning goals. So, an instant feedback system should be a critical part of your mobile learning strategy from the beginning.

#5: Test it

Once you are done with the research and planning and have a mobile learning solution in place, pilot it. Get feedback and iron out the creases before rolling it out across your organization. Do keep track of the number of people who are actually using mobile learning. If it is not what you expected it to be, conduct an assessment of the training.  Are employees aware of the available training? Is the training relevant to their jobs and futures within the organization? Is the training method the most appropriate method to use? Oftentimes, more frequent and better communication is simply the answer.

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