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The challenge for Time Warner was pretty clear - their competition was releasing new technology and they needed their staff to have a full understanding of what was being offered and how to gain leverage over them. The two major competitive services were AT&T Uverse and Verizon fios. Time Warner needed all of their associates involved in cable and Internet service to have a full understanding of these services in order to communicate the advantages of Time Warner’s products effectively to customers.
Designing Digitally created two separate serious business games themed around an “eye spy” experience. The user follows a Time Warner secret detective who has researched and followed the competition and is reporting back to the user. Both serious games highlight the key features that the services have to offer and provide information about what Time Warner can offer to customers that is equal to or better than that service. The lessons also give the user information on the benefits that Time Warner has that the competition cannot or does not offer. Through this web based interactive tutorial and assessment, the user is not just sitting back and watching but are actually involved and engaged in the learning experience.
These modules have been rolled out to Time Warner's employees worldwide, allowing employees to be much more knowledgeable and able to provide more accurate information to their customers. Time Warner has found continued success with these modules.
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