The challenge

A large construction company approached Designing Digitally, Inc. to create an innovative game for their project managers, many of whom were were struggling to allocate resources appropriately to projects. Their ideal solution was for project managers to play the game during their quarterly training seminar. Designing Digitally, Inc. explored ways to present a computer-based Serious Game. But, the project managers would not have access to computers during the training seminar, and the company did not want to distribute a game outside the structure of the seminar.

The Solution

After much discussion, we all agreed that a phone-based augmented reality application would be an extraordinary platform! Augmented reality, or AR, uses technology to add graphics, motion, or sound to real-world objects. We developed an AR game where project managers can practice assigning equipment, employees, raw materials, and time to the various projects that are running simultaneously.

Learners need two items to play the game: A smartphone with the game app and the printed playing cards used as augmented reality markers. Learners distribute their available resource cards to each building site by physically moving the cards on the table. They point their phone’s camera onto the cards and watch the screen as the AR app transforms them into 3D animations! The equipment or people on the cards move and the learner receives points based on how well they allocated their resources. The AR app handles all of the scoring and timing for each round of the game. The goal is to experience how the process flow of contractors, equipment, and assets are utilized for the development of large scale building projects. 

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interested in a project like this for your company?