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Customer Rewards Training Program For Wyndham Hotels

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Training Course

Customer Rewards Training Program

Training Delivery


The Client

Wyndham Hotels & Resorts, Inc. is an American hotel company based in Parsippany, New Jersey, United States. It is one of the largest hotel franchisors in the world, with over 9,280 locations.

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The Challenge

Wyndham Hotel Group approached Designing Digitally, Inc. with a crucial mission: to revolutionize their training methodology by relaunching their esteemed customer loyalty program, Wyndham Rewards. Recognizing the pivotal role of franchisees and associates in the program’s success, Wyndham Hotel Group sought to instill a deep understanding and commitment to Wyndham Rewards across all levels of their workforce. This custom training program was tailored for Owners, General Managers, and Front Desk Staff, whose endorsement and engagement were imperative for the program’s flourishing. Additionally, aligning property support with the broader consumer and media campaign was essential for the effective relaunch.

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The solution

In response to this challenge, Designing Digitally, Inc. undertook a comprehensive analysis of audience characteristics and training objectives in the Needs Analysis phase. Subsequently, a strategic recommendation was made to develop two distinct online courses tailored to the specific needs of each target group. The first course, designed for Front Desk Staff, focused on equipping employees with the necessary skills to articulate the value proposition of Wyndham Rewards to hotel guests.

Simultaneously, a second course was crafted for Owners and General Managers, emphasizing the strategic business advantages of promoting Wyndham Rewards enrollment to guests. Central to the training solution was integrating the Wyndham Rewards advertising campaign’s captivating spokesperson, the Wyndham Wyzard. Leveraging custom imagery and audio assets featuring the Wyndham Wyzard, Designing Digitally, Inc. curated immersive learning experiences with themed graphics, sound effects, music, and animations. The incorporation of gamified elements and relevant scenarios within this whimsical environment ensured an engaging and impactful learning journey for participants.

Designing Digitally, Inc. orchestrated the integration of an external award system within the training platform. Collaborating with the client’s web development partner, a seamless mechanism was devised, enabling learners to enroll in Wyndham Rewards upon course completion. This innovative feature empowered participants to earn tangible rewards through Wyndham Rewards points, fostering a deeper personal investment in the program.

The outcomes of this transformative training initiative have been resoundingly positive. Within four months of its launch, over 100,500 learners completed the Wyndham Rewards courses, garnering an impressive average user rating of 5 out of 5.

Furthermore, the international acclaim this gamified learning experience garnered has prompted collaboration between Designing Digitally, Inc. and Wyndham’s international representatives to adapt and localize the courses for deployment in diverse global markets.

More than 574,000 Wyndham Rewards points were distributed to employees who have completed the training. This testament to the efficacy of gamification and external reward integration underscores not only the effectiveness of the training in driving participation but also its ability to foster genuine employee engagement with the program’s objectives.



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