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Bridgestone Americas Tire Operations, LLC. was looking for a solution for both new and existing salespeople to learn about their broad selection of tire offerings. Their existing salespeople were recommending a limited amount of tire solutions to customers, always falling back on the products they felt comfortable discussing. Bridgestone wanted to educate all of their salespeople to be knowledgeable advisors who can present a wide array of solutions applicable to a client’s situation.
With an influx of new salespeople who use mobile technology and smart phones, Bridgestone was interested in a mobile solution that could be accessed anywhere.
Designing Digitally, Inc. created an online tool optimized for smartphones called Product Application Learning on the Go. Salespeople can access interactive flashcards of Bridgestone products, test their understanding with quiz questions, and practice matching solutions to applications in selling scenarios.
Bridgestone wanted the tool to be easily accessible for internal salespeople as well as external resellers. Therefore, we created a custom website for learners to access directly in a web browser without needing an account or login information.
Since the website is designed for mobile devices, salespeople can reference the tool on their phones moments before meeting with a customer. Or, they may even choose to use the virtual flashcards to present solutions during a sales conversation.
Older generations of Bridgestone’s salesforce may be less inclined to use Product Application Learning on the Go when they’re actually “on the go.” However, they can access all features of the tool on their computers in the office or at home.
Product Learning on the Go is exactly what Bridgestone needed for their salesforce. They are currently in the process of introducing the learning tool through various channels in their operations. To gather more feedback on how to further improve on the tool, Bridgestone is putting together focus groups at the beginning of 2016. They will be working with Designing Digitally, Inc. to keep the information relevant by making updates and introducing new product offerings.
Bridgestone is working to promote Product Learning on the Go through all available outlets by offering rewards such as prizes and course credits for learners who utilize the new tool.