Mobile Application Sales Associates Training Game for a B2B Retail Company

With a focus on providing employees with a method to practice sales calls and cross-selling options, Designing Digitally, Inc. concluded that a sales training game would be the best approach to meet all the clients’ needs. Mobilizer is a custom micro-management Mobile Application Sales Training series game where employees perform simulated customer calls.

Over 500,000 potential dialogue options give employees a wide selection of scenarios where they must determine a customer’s needs. Points are earned based on the calls’ success, and the number of services players can sell. Players are allocated beneficial research information about customer needs to aid their sales success, marketing power-ups that give players advantageous bonuses, and achievement badges to mark their triumphs.

Employee progress is tracked and displayed on a department-wide leaderboard where co-workers can see their results. The design of the mobile application training game provides a sense of friendly competition, drawing users back to the game to garner better results in the Sales Training Game. More importantly, the leaderboard provides managers with comparable, real-time assessment data. The data from the training games is used to determine which solutions and services employees are struggling with and need additional assistance understanding.

Unlike Mobilizer’s eLearning counterparts, which often require a concentrated amount of an employee’s time, players with this Serious Game can play through scenarios in just ten minutes. Spread out over a year, Mobilizer gives employees plenty of time to get through all six levels of training while still accomplishing their usual workload. This results in the critical, day-to-day tasks and other significant priorities needing attention.

Mobilizer Sales Training Game is available on the web as an iOS and Android app for real-time gameplay on any device. Designing Digitally created a custom Learning Record Store, and a web portal was developed to track detailed analytical data individually and holistically, allowing management to see employee progress.