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PRODUCT APPLICATION LEARNING Mobile Application for Bridgestone Americans - Learning ON THE GO


Bridgestone Americas


Product Application Learning on The Go

Training Method

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The Client

Confronted by a pervasive industry challenge, Bridgestone, a trailblazer in tire manufacturing, development, and marketing, sought a game-changing solution to empower their sales teams with an in-depth understanding of their extensive tire selections. Recognizing the limitations of existing practices that confined sales recommendations, Bridgestone envisioned a transformative approach.

Together, we embarked on a journey to turn this visionary concept into a tangible reality, setting a new benchmark for sales excellence in the tire industry. Learn more about this custom training solution below.

Training Sneak Peak

The Challenge

Bridgestone faced a common industry challenge—empowering sales teams with comprehensive knowledge of their extensive tire selections. Existing practices saw salespeople recommending a limited product set, prompting Bridgestone to seek a transformative solution. The goal was to elevate their sales force into knowledgeable advisors capable of offering diverse tire solutions tailored to individual client needs.

With an increasing number of salespeople relying on mobile technology, Bridgestone envisioned a dynamic, mobile-centric training solution accessible from anywhere. Their vision included ensuring mobile accessibility, providing performance support for all employees, and delivering real-time solutions to customers.

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The solution

After in-depth analysis, Designing Digitally, Inc. crafted an innovative online tool named “Product Application Learning on the Go.” This optimized, smartphone-friendly solution empowered Bridgestone’s sales staff to access interactive flashcards showcasing their diverse product range. The tool facilitated knowledge reinforcement through quizzes and allowed practice in matching solutions to various selling scenarios.

By equipping sales teams with a broader understanding of tire products, our solution transformed their approach. Salespeople can now provide superior shopping experiences, enhancing customer satisfaction and fostering loyalty.

For an in-depth exploration of this success story, we invite you to view a solutions demo. Witness firsthand how our collaboration with Bridgestone resulted in a transformative solution. If your company is seeking a mobile learning solution, connect with our team today. Our comprehensive consulting approach ensures the development and evolution of training programs that guarantee effective learning and success. Elevate your training experience with Designing Digitally.



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Ready to dive deep into your learning and development initiatives and improve your employee training programs through innovative learning? Connect with our team today to discuss your company’s needs and goals to get started.

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