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Designing Digitally - Logo of hal laboratory, featuring a white circle with a stylized uppercase letter 'h' divided by an orange background for an eLearning vendor. Designing Digitally -

Custom INVENTORY NEEDS GAME based TRAINING FOR AUTOMOTIVE MANAGERS

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Project

Inventory Needs & Making a Profit

Training Method

Serious Game

The Client

Autotrader is an American online marketplace for car buyers and sellers, founded in 1997. 

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The Challenge

Our client, a leading automotive company, faced the challenge of training their managers from various car dealerships on effectively managing inventory needs and making profitable business decisions. They needed a solution to engage managers in an interactive and immersive learning experience, enabling them to make informed decisions about proper inventory, marketing tactics, auctioning, and closing deals.

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The solution

Designing Digitally developed a gamified training solution specifically tailored to address the client’s unique needs. Our team collaborated closely with subject matter experts from the automotive industry to ensure accuracy and relevance in the content. The solution was designed as a series of game-based modules, creating a captivating learning environment for managers.

A simulated world was created where managers could navigate a realistic car dealership, “House of Cars,” with interactive elements and challenges. This immersive environment enhanced engagement and provided a hands-on learning experience, taking employees through the situations encountered during the buying and selling process.

The gamified modules included realistic inventory management simulations. Managers made critical decisions regarding inventory levels, vehicle selection, ordering processes, and pricing strategies. The simulation allowed them to experience the consequences of their decisions and learn from real-world scenarios.

The training included interactive scenarios where managers had to analyze market conditions, evaluate potential risks, negotiate deals, and make new partnerships. This allowed them to understand the complexities and considerations involved in the entire process, from purchasing to selling a car.

To reinforce learning, the game included knowledge checks and assessments at various stages. These quizzes and assessments tested managers’ understanding of inventory management principles, marketing strategies, and other essential concepts.

The training platform featured a robust tracking and reporting system. Managers’ progress, performance, and completion rates were captured and analyzed to provide valuable insights into individual and group learning outcomes. This data helped identify areas for improvement and measure the effectiveness of the training.

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